I’m pretty excited to be speaking on 2 sessions at SMX west, particularly the session on Long Term SEO and how to win for years. It is a great topic and there is a grant panel, moderated by Danny Sullivan with Eric Enge, Rhea Drysdale.
No doubt SEO has changed significantly the last few years. I will discuss changing the mindset inside an organization, pushing aside old ideas and moving on to the new strategies that will result in perpetual success for the life of a website. I’ll also be on creating an earned reputation, which is really what Google had in mind when the developed their original PageRank algorithm. The key point, reputations that are earned, persist.
Hope you can make it. If you can’t, I am going to be chronicling my thoughts on the topic as my talk evolves in the next couple of weeks. Stay tuned. Meanwhile, please feel free to share your thoughts on the topic!