What can cause an SEO disaster?

SEO disasters generally fall into 3 categories:

  1. Blocking content from getting indexed.   There are many changes that can cause that to happen.  Robots.txt changes, use of meta-robots tag, use of canonical, no-follow links or even the deleting links.
  2. Changes to content –  Title changes, header changes, removal of text or language changes can all have significant impact on the way Google views and ranks a page.  These changes could be positive or extremely negative.
  3.  Technical issues –  HTTP errors, redirects, server response time, Ajax implementations can all potential cause serious issues.

We will shortly post a new faq detailed explanations of all the changes we check for and why they are important!


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