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Search Engine Optimization, page 1
Just what exactly are Trusted Feed programs?
With today's many PPC (Pay per Click), PFP (Pay for Placement) and
PFI (Paid for Inclusion) programs from so many vendors, it's no
surprise that some people can be confused. While organic search
results are considered the best and usually constitute the highest
ROI, for companies that just launched a new site and that need sales
fast, these various 'paid' programs can make a difference in their
search engine marketing campaigns.
Why writing for the Web is different than in print
As you sit down and start thinking how you are going to write the
content for your new website, or if you are contemplating a complete
redesign of your existing site, there are a number of important
things you need to know, before you even start writing. If you have
never written for the Web before but if you have plenty of
experience writing for print, there are in fact a number of things
here that may even shock you. To be really successful on the Web,
you may even have to ‘relearn’ a few things.
Risks of keyword dilution and how to avoid them
If there is one thing that can really mess up the rankings of a website,
it’s keyword dilution. We have seen sites ranking pretty well, up to
the point when somebody, either the Webmaster or its site owner would try to
“stuff” as many keywords or key phrases on one page as he or she could. This
article tells you how to avoid this common mistake and explains in detail
the right way to do it.
The top 7 SEO Myths
There are 7 top SEO myths and misconceptions we encounter everyday, out of
the more than 20. In the real, true world of Search Engine Optimization
techniques and methods used to obtain higher rankings, there are no
shortcuts and certainly no free lunches.
Submitting your website to DMOZ - What you need to know
Today more than ever, in the field of search engine optimization (SEO),
there is a very important step that needs to be taken in order to help a
website's visibility in the major search engines. That important step is
to submit it to DMOZ, or sometimes called the Open Directory Project or
ODP. DMOZ provides a lot of search results for a good percentage of the most
important search engines and directories, including Google.
SEO’s seven most often asked questions
In this article, I have included the seven topics of the most
frequently asked questions (FAQ) I have been getting lately on
search engine optimization. These seven most often-asked questions
are filled with important information and what I recommend the most for
achieving the best overall results in efficient brand management and
increased return on investment (ROI).
Nine steps to better marketing for the search engines
If you need to write for the search engines and your site visitors too, the
following nine tips can be of good help. Always remember that all search
engines are like humans: they want good and relevant content that will help
everybody in the end.
The "Google Dance Syndrome" finally explained
Quite a good number of people and companies realize that, in order to
obtain the best Google rankings early in their search engine optimization (SEO)
campaigns, it is important to take all the necessary steps before and carefully
plan ahead. In respect to non-fee search engine submissions, Google happens to
be one of the very few left.
All you ever wanted to know about Meta Tags, but were afraid to ask
For the past two or three years, many
search engines such as Google and a few others have given less and less
attention, and in some cases, no attention at all to Meta Tags. The sole
reason for this is simply because in the past, in the go-go days of the
Internet, ie: before 2000, many web site owners and webmasters stuffed their
meta tags with useless information, basically spamming the search engines.
Ranking a website for sales and performance
Ranking a website for sales and performance can be easy, if only
you follow the right steps. There are no shortcuts, no easy way out, if you
truly want to succeed. As with any serious undertaking, the right way to
successfully optimize and position a site requires planning ahead and
executing the project step by step.
All you need to know about Content Management Software (CMS)
A lot has been said about Content Management Systems (CMS) in the past.
Since search engine marketing (SEM) and search engine optimisation (SEO) are
now such a growing part of the main marketing objectives for companies of
all sizes, extra attention and caution must be used before the purchase of
any such CMS software or programs.
PPC (Pay-per-Click) program management revealed
As important and necessary professional SEO (Search Engine Optimization)
is today, other alternatives now exist to companies wishing to complement
their search engine marketing (SEM) campaigns. Combined with a solid and
well-structured, serious SEO program, SEM campaigns can be used to
additionally increase visibility in the engines, as well as conducting some
product-focussed marketing surveys on new services or products offered on a
company’s web site.
Paying for inclusion in directories
More and more is being said today about Pay for Inclusion (PFI) and Pay per
Click (PPC). There are now a good number of ways that search directories and
search engines are charging companies trying to get their web sites
conveniently listed on the Internet. This article will clearly explain it
all.
Insurance to protect a site against a potential penalty
With the Robots.txt protocol, a webmaster or web site owner can really
protect himself if it is done correctly. The inherent risks of getting a
web site banned on the basis of spam increases proportionately if it appears
to have duplicate listings or duplicate content. Learn how to use "insurance"
against an impending penalty.
The clear definition of SEO
You have read a lot about it, you have heard people talk about it and some of
you have been asking to know more about it. Read here the true and clear
definition of what exactly is termed by SEO and what it can do for you.
How search engines work
Everything you always wanted to know on the way search engines actually
perform their searches and the inherent abilities integrated into modern
search engines today.
Learn the great difference between search engines and directories
Before a person attemps in understanding the complex world of SEO, one must
understand the very basic differences between search engines in the true
world and search directories. Learn more in this section.
Difference between search engine positioning and optimization
A question we keep getting all the time is: "What is the actual difference
between search engine optimization and search engine positioning"? In this
article, we will explain all the important differences between both processes
and how it can impact the visibility of any given web site.
How search engine crawlers and spiders function
Search engine "crawlers", "spiders" or "robots" as they are called, are
always looking for new or fresh content on the Internet. They are actually
the seekers of web sites & web pages. How exactly do they function?
What is it they actually do? Why are they so important in the context of
Search Engine Optimization? Find all the answers in this section.
Anatomy of a large-scale hypertextual web search engine
In this rare paper, Google co-founders Sergey Brin and Lawrence Page explain
the exact anatomy of a large-scale hypertextual web search engine and its
main functions. This is a unique experience in understanding what makes Google
function the way it does and how it got to be the number one search engine.
The robots.txt file
On certain occasions, a web site owner would rather exclude a particular
page or section of his site and insure it was never linked to any other
site on the Web, or even worse, indexed by a search engine. However, the
robots.txt file can also exclude the whole site from its index too,
if it isn't done correclty.
Keyword Marketing and all its secrets
Some people in business think they have what they feel is a successful web
site. It’s large, has plenty of good, relevant content and was designed in
a way to help most users visiting the site. It is also listed in most of
the major search engines. But the question is, where are the visitors? Is
it possible that, using a very specific keyword or key phrase they cannot
find your site in most of the same search engines? Most likely, that is very
often what we discover when we start making a survey for a particular client.
Learn all the secrets of Keyword Marketing in this section.
Relevant keywords and keyphrases
Learn how to create a web site with relevant keywords and keyphrases (RKK) and
maximize your SEO results. At Rank for $ales, we have been
using RKK since we started and our clients are now reaping all the benefits.
Writing powerful key phrases
In this article, you will learn the proper techniques on how to write
powerful key phrases for the search engines and the importance of good
relevant text. But first, we need to know how to properly research these
key phrases, ensuring they are the right ones. You cannot write efficient
key phrases if you don't know what they are. Identification comes first.
Action comes second.
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