Week of Apr. 16, 2007 SEO News Archives
Apr. 18, 2007
Will Yahoo cancel its DoubleClick partnership?
When asked about a potential scenario in which Yahoo severs its DoubleClick partnership, Decker said "our position
is this is a natural evolution in display ad market, one we anticipated and positioned ourselves for." She added
that growth should come later in the year from the U.S. and international rollouts of Project Panama, and from new
mobile services Yahoo intends to introduce.
Apr. 17, 2007
Distributing television shows on the Internet
There is no question that even before 2017 viewers will be getting high-quality video from the Internet.
The temptation is very high for the networks to ask their partners to come up with more money." Among
the U.S.'s top four networks, Fox has demonstrated the most willingness to include its affiliates on
its various revenues coming from the Web. In March, the company announced an important plan to
distribute TV shows such as 24, Bones and Prison Break to the websites of 200 affiliates. On top
of this, Fox will even share ad revenue generated from the online offering. Still, some local
broadcasters are trying hard in becoming creative as they continue to witness more challenges
coming from the Web.
Apr. 16, 2007
Google's new IUPR / OCRopus project
Industry observers expect Google's new OCRopus project will be available under the Apache 2.0 License.
A preview will be available on the project’s website www.ocropus.org.
Apr. 16, 2007
Did Google pay too much for its DoubleClick acquisition?
This time around, Google might have a tall mountain to escalate with some of its display advertisers,
given the many ramifications DoubleClick already has with most of its current advertisers. Will
those advertisers trust Google? Some sources speculate that Google was already building its own
version of a similar DoubleClick platform.
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