Week of August 6, 2007 SEO News Archives

Aug. 9, 2007:
Google updates its Internet marketers and AdWords users
Google encourages its advertisers to read its AdWords FAQ since these changes could affect the performance of its advertisers. For example, in certain cases, some ads previously showing alongside search results may begin to show in top spots, and vice versa. Once the improved PPC algorithm goes live in the next few weeks, Google will update its Internet marketers and AdWords users on its "Inside AdWords Blog".

Aug. 8, 2007:
Digg: "We are strongly positioned in providing a world-class advertising solution"
Jay Adelson, CEO of Digg said “we’re now strongly positioned in providing a world-class advertising solution that builds upon Digg’s philosophy of providing a great experience for users and advertisers. As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the property.”

Aug. 7, 2007:
The online advertising industry versus targeted advertising
Asked about bad practices being used currently, Rich didn't give any specific examples. However, if an online advertising company didn't follow its own privacy policy, that's something the FTC could investigate, she said. Interested parties need to note that the FTC forum is scheduled for Nov. 1 and 2 in Washington, D.C. This will be the second FTC forum focused on targeted advertising, but there are new technologies since the last forum in 2000, Rich said.

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