Week of December 19, 2005 SEO News Archives
December 20, 2005
The increasing importance and power of Internet advertising
Last week the company reportedly beat out software titan Microsoft
whose MSN network is heavily trafficked but has failed to win many
fans, in a competition to set a deeper partnership with Time Warner's
America Online. The sprint to set up shop with AOL illustrates the
increasing power of Internet advertising.
December 19, 2005
AOL shrinking as a source of ad revenue
AOL also owns Advertising.com and I wonder if the latter’s inventory
or technology (e.g., behaviorial targeting, rich media) are
contemplated to come into play in any way in this? The analysts
and commentators who spoke with Mercury News think the retention
deal was mainly about PR rather than revenue for Google. Although
losing AOL as a partner would not have significantly hurt Google’s
financial bottom line—AOL was shrinking as a source of ad revenue—it
would have been a public embarrassment for the company, several
observers said. "I think this has more to do with stature than
economics," said Ellen Siminoff, chief executive of search marketing
company Efficient Frontier. “I think it was shrewd of Google to
go after it, because it doesn’t allow anyone else to come after that
business."
Feel free to
contact us if
you need to have your website optimized by a
professional SEO firm,
or if you have any question about SEO Radar.
