Week of Dec. 11, 2006 SEO News Archives

Dec. 12, 2006
Yahoo has included ad testing capabilities to its new Panama platform
Yahoo has also included ad testing capabilities, which allow for randomized tests of multiple messages and targeting values, or optimized testing that gives better-performing ads more exposure. Panama will offer an extensive library of help content and tutorials, available in an Upgrade Center on its site.

Dec. 11, 2006
Yahoo’s search share of the market rapidly going down
Google’s web search recovered from a slight two month slide and climbed 3.5 points to an all time high of 66 percent of total market share. Ask.com's share remained elevated above 2005's average levels indicating that perhaps Ask.com has actually moved the market up slightly with its offline media spending. Meanwhile, with Google, AOL and Dogpile were among the gainers as well. AOL gains (however slight) may indicate they have hit the bottom.

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