Week of Feb. 19, 2007 SEO News Archives
Feb. 21, 2007
Ask.com: large advertisers now can interface directly with publishers
Ask's new platform offers detailed reporting for both the publisher and the advertiser, allowing
both to optimize their PPC pricing and ROI. LookSmart also provides an API which allows agencies
and large advertisers to interface directly with publishers that are licensing AdCenter technology.
Feb. 21, 2007
Google's Web-based productivity tools
"In time, Internet-based productivity tools will probably become as widespread as traditional
software from companies like Microsoft," Stewart said. But at the same time, he was quick to
point out that "they clearly have little to fear in the immediate future, given the relatively
low penetration numbers that we're seeing.
Feb. 20, 2007
Wireless carriers determine which search service ships with mobile phones
Who wins the mobile search race will undoubtedly be influenced by who plays nicest, i.e.
shares the most revenue with the telephone services, says Rolf Assev, vice-president for
product marketing at Opera Software, a company that provides the Web browser loaded on more
than 60 million handsets worldwide. After all, wireless carriers influence, if not outright
determine, which search service comes shipped with their mobile phones. Assev added "the best
search product in the future will be the one that is able to generate the most revenues for its
partners."
Feb. 19, 2007
Krugle will leverage the potential of Yahoo’s open APIs and Web Services
"With this partnership, Krugle will make it easier than ever to leverage the true potential
of Yahoo’s open APIs and Web Services,” said Larsen.
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