Week of July 17, 2005 SEO News Archives
July 20, 2006
Keyword bidding and optimization techniques in the B2B world
Search engine optimization is the Web world's term for continuous
improvement through test and control. It's typically applied to
banner advertising or search engine marketing: Advertisers split
test offers, creatives and media placement, and eventually identify
the combinations that deliver the most clickthroughs. Compared with
direct mail tests, the ideal online combination can be learned very
quickly — in a matter of days or hours. Optimization techniques
are now being applied to Web site pages, using hosted software
provided by such companies as Optimost and Offermatica. With these
services, marketers can test the productivity of multiple variables
at one time — like copy, layout, images and navigation — on home
pages, landing pages and registration forms.
July 20, 2006
Understanding how companies leverage corporate blogs
Participants will gain a deeper understanding of how companies
are leveraging blogs, why they need to tune-in to consumer
generated media, what tools are available to monitor blogs, as
well as the resources required to drive better interaction and
garner long-term value from blogs. "Looking at the survey data
and Porter Novelli's own experiences in helping clients develop
blog strategy, it is clear that there is still a lot of uncertainty
for corporates on how to successfully leverage the blogosphere,"
commented Barry Reicherter.
July 19, 2006
Wall Street's negative sentiments towards Yahoo
Even before Tuesday's late slide, those worries had already
helped slice off nearly a fifth of Yahoo's share price since
the start of this year. Wall Street's negative sentiments didn't
prevent Yahoo Chairman Terry Semel from celebrating the
second-quarter results. "It's exciting to see the next generation
of Yahoo evolve," Semel said during the conference call. "We
believe the next phase of the Internet is likely to be even bigger
and more exciting than the past decade."
July 17, 2006
Publishing industry click fraud data
The Click Fraud Index tracks and publishes industry click
fraud data on a weekly and quarterly basis for specific search
providers, industries and trends. Industries covered include
Retail, Financial Services, Health & Fitness, Technology, and
Entertainment. Individuals can access information from the Click
Fraud Index at www.ClickFraudIndex.com. Advertisers can join the
Click Fraud Network at www.JoinTheNetwork.com and monitor their
individual pay per click campaigns for up to 100,000 clicks per
month free of charge.
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