Week of July 23, 2007 SEO News Archives
Jul. 25, 2007:
AOL getting more agressive on the acquisition bandwagon
Last year, AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand,
live and downloaded video content across the Web. Earlier in 2004, AOL acquired Advertising.com,
which operates the largest third-party display network.
Jul. 24, 2007:
Sorting out the center of gravity for mobile search
"In other words, it'll be a bloody mess over the next few years sorting out the center of
gravity for mobile search, as each player tries to convince the others to follow its lead. The
good news for mobile marketers is that there's enough of a prize for the winners that resolution
will come, probably sooner rather than later."
Jul. 23, 2007:
Modifications over the search engines' privacy policies
On May 9, the New York State Consumer Protection Board urged federal regulators to delay the takeover
until Google offers consumers the right to prevent tracking and storing of information about the
various Web sites they visit. On June 2nd, Microsoft's MSN unit won approval from the U.S. FTC
(Federal Trade Commission) to acquire DoubleClick rival AQuantive Inc. for about $6 billion.
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