Week of June 5, 2005 SEO News Archives
Jun. 8, 2006
The increasing costs associated with search engine traffic
"There is an increasing cost associated with search engine traffic, primarily driven by the rise
in keyword costs and the added expense of migrating to new search providers." The complete findings
of this report are available on the above link.
Jun. 7, 2006
Is Google backtracking on its stance with censorship rules in China?
"It's perfectly reasonable to do something different, to say, 'Look, we're going to
stand by the principle against censorship and we won't actually operate there.' That's
an alternate path," Brin said. "It's not where we chose to go right now, but I can sort
of see how people came to different conclusions about doing the right thing."
Jun. 6, 2006
Stock compensation expenses at Yahoo
Yahoo's stock price has dropped more than 18 percent over the past year, but it has jumped
nearly 300 percent in the five years Semel's been at the helm. Yahoo posted first-quarter revenue
in April of $1.09 billion, up 33 percent from a year ago, while net income was down year-over-year
to $160 million on higher stock compensation expenses.
Jun. 5, 2006
Are comparison shopping sites biased and untrustworthy?
While comparison search engines have many alluring features, they also have weaknesses, some
of which may surprise customers. The most glaring is the fact that their searches are neither
all inclusive nor unbiased. Most often, comparison shopping engines have arrangements with
various vendors, so their partners' merchandise is displayed first. Many of these sites include
user reviews as well -- but the value of these can be questionable. Users should be aware that
some vendors may doctor the reviews, often writing reviews of their own products to present
them in a most favorable light, or skewering the competition with unfavorable entries about
their offerings.
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