Week of June 12, 2005 SEO News Archives
June 15, 2006
Newspapers and magazines losing advertising share to the Internet
Fredericks singled out B2B magazines and newspapers--and to a lesser extent, consumer
magazines and Sunday newspaper magazine supplements--as examples of media that are losing share
to the Internet. "That shift is not slowing down by any means. If anything, we see it speeding up,"
he said, adding that much of it appears to be going to search.
June 14, 2006
GBuy is the result of Google's expertise at micro-payments
"Given how important this particular launch is to Google, I am sure it will be a good product, not
the spaghetti against the wall we sometimes see from them," Battelle said. "I sense the overall
cultural vibe on Google is that it's gaining too much power. Google's expertise at micro-payments
-- it literally tracks and collects pennies for each ad click -- may put it in a position to create a
strong payment option for things such as music, video and text content downloads as well, noted
Forrester Research analyst Charlene Li.
Jun. 13, 2006
Permission-based email marketing is used effectively everyday by many organizations
Permission-based email marketing is used effectively everyday by hundreds of thousands of organizations
to build the value of their brands, increase sales, and strengthen the relationships they have
with their clients and subscribers. The key difference, of course, is that these senders are only
sending messages to persons who have requested to receive them. Let’s take a second to understand
the key difference between spam and permission-based emails. For the last 100 years, companies have
relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print
ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique
is to interrupt a radio listener, TV viewer, or magazine reader with an attention-grabbing ad that
compels the consumer to buy the company’s product or at least have the product closer to the forefront
of his or her mind the next time the individual is making a buying decision.
Jun. 12, 2006
People are once again a big part of the future of search
"As algorithmic search became more prevalent, many of the early insights regarding
people-based question and answering went unused. Through the pioneering efforts of sites
like Naver in Korea, Answerbag in the U.S. and more recently Yahoo Answers, people are once
again a big part of the future of search," continued Lichter. "With David's help, we plan
to tap those early insights to drive search and online social interaction even further."
Jun. 12, 2006
Industry analysts dont't see BT becoming a full service content provider
Likewise, Godell does not see BT becoming a full service content provider. " The skills needed to be
successful in content are so different from those needed for telecoms," he said. "It will take five
to 10 years before those value-added services will become more important [than providing bandwidth]
to a telco's revenue stream."
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