Week of June 4, 2007 SEO News Archives

Jun. 6, 2007
It would appear that advertisers don't trust Baidu as much as Google
Baidu displays results differently than Google, ranking search listings according to amounts paid, and mixing paid search results with generic listings. A recent study also raised concerns over Baidu's attitude towards the serious issue of click fraud. Overall, Baidu advertisers believe that as much as 34 percent of all clicks on Baidu's paid links are fraudulent.

Jun. 5, 2007
Ask.com is betting on a new user interface
"This is Ask doing what only a fourth place player can do: Throwing caution to the wind and betting on a new interface," Battelle said. "This new approach is a significant departure from ten plus years of search interface." Leaders such as Google or Yahoo may be more reluctant to diverge from what Battelle called the "10 blue links" approach to search results because it is working for them. "Ask is trying a pretty evolved approach," he added.

Jun. 5, 2007
SalesForce and Google in partnership agreement
As with any other SalesForce application, users will also be able to integrate the data with other AppExchange applications. The application will cost about $599 for five user accounts, and comes with a $50 credit of Google AdWords.

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