Week of Mar. 12, 2007 SEO News Archives

Mar. 15, 2007
Will Google have a difficult time penetrating the TV ad market?
There are also a lot of smaller players in the TV advertising segment, such as Dutch startup Spotzer, Cheap TV and Spot Innovation. “Google is going to have a fairly difficult time penetrating this specialized marketplace,” said Spot Runner’s Mr. Grouf.

Mar. 14, 2007
Multitasking is not a problem but a fact of consumer behavior
Multitaskers, by engaging with more types of media, may encounter even more of these product search start points than those who don't use multiple media. As Joe Pilotta of BIGresearch asserted in an interview with eMarketer, multitasking "is not a problem but a fact of consumer behavior."

Mar. 13, 2007
Will other media companies hit Google with more lawsuits?
"If Google and YouTube don't demonstrate that they're taking concerns that media companies like Viacom have by implementing filtering technology and being willing to negotiate fair pricing for distribution and ad revenue sharing, then other media companies will pile on with lawsuits," said James McQuivey, principal analyst for television and media technology with Forrester Research.

Mar. 12, 2007
Google has a two-year lead over MSN in the search business
Levy said at the moment it would be very hard to judge which company is offering a better model "because they are both charting new territory." "For its part, Microsoft is trying hard to raise public awareness for its model because Google has a two-year lead in the search business." But Levy said mud slinging can only end up hurting both parties concerned. "When two people start throwing dirty stuff at each other, they both get dirty."

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