Week of May 1, 2006 SEO News Archives
May 3, 2006
Click fraud costs online businesses millions of dollars each year
Yahoo is already battling "click fraud" claims that it overcharged
customers for advertising, a very real problem that is costing
legitimate online businesses tens of millions of dollars each year
by some estimates. One of those suits was filed in California, and
the other in Arkansas. The latter suit also named Google, which
agreed to pay up to $90 million to settle the case. The company
named as a plaintiff in the suit was Crafts by Veronica, of Newark,
NJ. While the case was filed in New Jersey, any Yahoo customer
regardless of which state they reside in would be considered a
member of the class should a court certify the lawsuit and allow
it to go forward.
May 2, 2006
Publishers insert ads into their RSS feeds
Feed advertising network Pheedo this week announced Ads for Feeds,
a service that lets RSS publishers insert ads into their feeds and
track their performance. It's available as a hosted service that
includes ad placement and an analytics package. But the
differentiator is that publishers can use Ads for Feeds on any
platform, whether the blog is published internally or via hosted
platform. Shawn Gold, senior vice president of marketing and content
for MySpace, the sizzling social site that's adding 250,000 new
users a day, said marketers should offer tools that facilitate
"identity production." For example, electronics retailer Best Buy
created a page asking "What's Your Student Style?" Visitors could
join the community and take a quiz to identify their styles.
"Take a sociological approach to content," he said. "Understand
their core needs for identification and expression, and then
address those needs."
May 2, 2006
Google is getting dumped. Is it losing ground?
I see Ask being a big winner in the search industry as Google
dumpers seek new partners. Lanzone's always been focused on Pure
Search and doesn't have portal ambitions (though IAC may push Ask
that way). Ask is likely to emerge as the search partner of choice
as Google increasingly alienates its former partners by competing
with them directly.
May 1st, 2006
Google and Microsoft at odds over the browser war
Another competing browser known as Opera also comes with Google set
as the default, but Mayer told the paper said Google would support
unfettered choice on both Firefox and Opera. Microsoft told the
Times that giving users of the new version of IE an open-ended choice
could add complexity and confusion to the browser set-up process,
while offering a few options would be arbitrarily limiting.
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