Week of May 8, 2006 SEO News Archives
May 11, 2006
There is currently a lot of fear in the online ad industry
There’s certainly a lot of fear in the ad industry at the idea
of moving to a transparent platform, where the cost of each spot
on Lost is as clear as the cost of a bobble doll on eBay. A bigger
fear many people have is seeing media changing so quickly, faster
than at any other time, Roehm said. “We can wait and let it impose
itself upon us or test things and see what happens.”
May 9, 2006
Quigo's Adsonar search network
Quigo's Adsonar network has also amassed an unrivaled local
presence across the country through its distribution on the Web
sites of over 150 local, regional and national newspaper publishers
including The Tribune Company, The Hearst Company, The McClatchy
Company, and Morris DigitalWorks, to name just a few.
May 8, 2006
Search engine marketing is most effective when integrated with other channels
That would allow for better integration, when all those channels
are managed under one umbrella, Mr. Murray said. Mr. Murray urged
marketers to recognize that search marketing is most effective when
it is integrated with as many other channels as possible, in order
to maximize the cross channel conversion opportunity, Mr. Murray
said.
May 2, 2006
Google is getting dumped. Is it losing ground?
I see Ask being a big winner in the search industry as Google
dumpers seek new partners. Lanzone's always been focused on Pure
Search and doesn't have portal ambitions (though IAC may push Ask
that way). Ask is likely to emerge as the search partner of choice
as Google increasingly alienates its former partners by competing
with them directly.
May 1st, 2006
Google and Microsoft at odds over the browser war
Another competing browser known as Opera also comes with Google set
as the default, but Mayer told the paper said Google would support
unfettered choice on both Firefox and Opera. Microsoft told the
Times that giving users of the new version of IE an open-ended choice
could add complexity and confusion to the browser set-up process,
while offering a few options would be arbitrarily limiting.
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