Week of September 25, 2006 SEO News Archives
September 28, 2006
The Google Operating System. Get used to it!
To make its search engine operate smoothly, Google is utilizing more than 10,000 (probably a lot more)
servers, located in many of its data centers,
located mostly in North America. You could say that Google runs its own operating system! Its
search engine now looks more like a huge information platform than just a simple computer that would
have been optimized for just one single application. With Google’s monthly update
dances and cycles,
Google even makes its operating system even faster and more powerful each and every month, while
at the same time drastically lowering the overall cost of all its operations, through revenue-generating
ads programs, such as its AdWords PPC (Pay-per-Click) and its AdSense initiatives.
September 27, 2006
More Internet advertisers buying more and more of rich media ads
That scenario could very well continue to increase as more advertisers buy rich media ads,
including online video, which will double from a 9 percent share this year to 18 percent 4
years from now. Display ads will drop slightly from 21 percent to 17.8 percent over that same period.
September 26, 2006
CPM is still the favorite pricing analytic method among search marketers
Of all measuring methods used, CPM was the favorite pricing analytic among the respondants.
September 26, 2006
Windows Live and its advertising possibilities for marketers
Advertisers can actively engage with a global audience of more than 465 million unique
users per month across the MSN network, as well as millions more consumers through Windows
Live, Xbox Live, Office Online and Live Search.
September 25, 2006
Google's Belgian court case was brought on by Copiepresse
The Belgian case was brought by Copiepresse, an organisation that manages copyrights for
French and German language newspapers.
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