Week of September 17, 2007 SEO News Archives
Sep. 19, 2007:
Leveraging valuable tools for mobile content aggregators
Very similar findings were discovered for sites aimed at women, Hispanics and other profiles,
Donovan said. He added "the M:Metrics' auditing technology will be offered to other mobile advertising
companies, and could be a valuable tool to mobile content aggregators."
Sep. 19, 2007:
Google getting more and more agressive to raid ad agencies
Berndt's departure comes as Ogilvy has been trying to bolster its new-business prowess, having
recently failed in pitches for Wal-Mart and Sprint Nextel. Overall, Berndt was known to be
interviewing executives to take over the agency's new-business effort, according to people
familiar with the situation. An Ogilvy spokeswoman confirmed Andy Berndt's departure, although
she did say he will stay on for a transitional period. She added that Ogilvy will "continue to
be led by its strong management team." A call to Berndt's office wasn't returned by press time,
nor was a request for comment from Google.
Sep. 18, 2007:
Yahoo acquires Zimbra, an email services provider
Following the acquisition, Zimbra will become a wholly-owned subsidiary of Yahoo. Satish Dharmaraj
will continue to lead the Zimbra team based in Yahoo's Sunnyvale headquarters and will report to
Brad Garlinghouse. The transaction is subject to customary closing conditions, including regulatory
approval. It is expected that the transaction will be completed in the fourth quarter of this year.
Sep. 17, 2007:
Traditional metrics break down with content syndication
Where traditional metrics truly break down is with content syndication. Important changes are
expected that I think could enable explicit tracking of a newly-devised metric. For example, in RSS
feed commercialization, users would wish they had full text feeds to manage in their news
aggregators. For their part, Internet marketers and advertisers demand measures of how effective
their ads in the RSS feeds are. With Web 2.0, feeds and their ads are served on their respective Web
sites. A model that would provide RSS feeds with trackable ads and with more user control over
subscription would certainly be a welcomed addition in this segment. Additionally, with NewsGator
and FeedBurner fully funded and on their way to prime-time, expect more content aggregators to
better enable a variety of publishing tools of their choice and that would better adapt to specific
Internet ad campaigns.
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