SEORadar: How is it different?

Stuff happens, not just stuff but STUFF! If you have been doing SEO for while, you know this!.  Maybe it's stuff you didn't want to happen and maybe it is stuff you just need to know about.   With engineers, designers, product managers, marketing managers, content writers and others impacting a website, the delicate balance that is required for SEO is always at risk. 

That's where SEORadar comes in.  We monitor your website and tell you things you need to know with email and text alerts.  You may think of us an auditing tool.  We are, but we are dramatically different from the other tools and applications you may find.    It all starts with the HTML snapshots.  We capture, archive and analyze your HTML. It's the archive that enables our unique capabilities.

​HTML Snapshots and Archive 

We start off by taking a snapshot of your HTML.  Most SEOs and product managers have a tough time knowing exactly how their pages changed in the last release, not to mention going back a month or two or more to investigate a change to an important metric.   The snapshot is the key that allows us to do things that other audit tools can't.  For instance a line by line comparison of the full HTML, content or SEO elements (like this): 

Intelligent alerts based on change analysis

It's the archive that powers our unique capabilities.  By comparing page versions we tell you things that the standard audits can't.  For example, to know whether titles changed after a new release,  you need to manually examine all your titles and compare them to a previous version.  

Think of all the things you need to verify when a site update is pushed out, we do that for you automatically.  For instance:

  • A page  redirects to a new URL 
  • A 301 changes to a 302
  • An important keyword has been removed from an H1 or a Title
  • A footer link has been removed which was linking to important content.
  • The destination URL in a canonical link changes or generates a 404 error
  • The count of URLs submitted  via sitemaps or indexed drops 
  • A Sitemap is no longer accessible 
  • And many, many more including meta robots, robots.txt, hreflang tags, schemas & custom tests

Of course, you can customize alert behavior.  You might want to know about H2 changes but can turn if email alerts if you like.  However, for a noindex tag, you might want an email and a text message.   Configure the system to meet your own priorities.  

Chances are, you want a text alert if one of these little nasty things ends up on your home page!

Staging Tests

Let's face it, monitoring is great but really you want to catch as many things as possible before pushing a new version of the site.  Google is fast and you don't want to have to fight the clock to get problems fixed before Google indexes it.  With our enterprise version, you can even test staging environments.  Our diff alerts and audits will allow the SEO QA person do a line by line comparison of all changes. 

With our handy Chrome extension , we don't even need VPN access.  

Give your QA person access to SEORadar and you sure to make his or her life easier!

Competitive Monitoring 

  • Sometimes changes in your performance has nothing to do with  your site ... it is something that your competitors did which pushed you down or up
  • Wouldn't you to know just when your competitors changed their site?
  • Add your competitors and we will monitor their sites for changes as well and also create an archive of their changes as well.

SEORadar Time Machine 

A typical issue for an SEO is investigating a traffic drop that might have started a month ago or more.   That might mean scouring through release notes to understand what happened.  With our archive, you can go back in time and view your pages last week or even months ago.  Not only do we save the HTML snapshots, we also store server response and page render metrics.  Maybe you page performance has slowly been degrading the last few months.  You can tell by looking at the URL history.  Here we see a page with rather erratic performance. 

Change Analysis and SEO Testing

  • On a dynamic website with lots of changes going on, analyzing the impact of all these changes is difficult.    This is much more difficult than SEM where the results of a test or a change are nearly immediate.   You need to wait for the change to get indexed by Google, give enough time for rankings and traffic metrics to take hold and remember to go back after the fact and analyze the results.   You also need to look at other changes that happened over that time period that may have influenced the results.  
  • Wouldn't it be great to view a change, flag it for analysis and automatically be notified the results of that analysis after enough time has passed?   For instance, suppose a keyword has been removed from an H2.  Not critical, but you still want to know the impact.
  • Now you can, simply click the analyze change button  viewing an alert: 

​Next, you set the parameters for the analysis; how much data you want to collect and how long a buffer period you want to give Google to index the change. 

And then ... automagically (with integration with search console) we will generate a report and email you after the data is available, showing you keyword rankings and clicks pre-change vs. post-change:

Custom Alerts​

Maybe you need to monitor yourpages we didn't provide by default. We have a powerful custom alert mechanism which lets you monitor for specific strings of even createxpath expression tests (which will let you monitor a specific page section for a change. Our customers have used this to:

  • Get alerts when a new review is posted
  • Monitor their Wikipedia page for updates
  • Monitoring tag from various analytics products
  • Monitor code snippets used to advertising units 

Mobile Audits and Mobile vs. Desktop Diffs

  • Google's coming mobile index makes it critical to audit exactly what is served up to the mobile crawler.
  • You will now have two distinct indexes to worry about!  
  • Besides the standard change diff report, SEORadar can run a desktop vs.. mobile diff audit. We recommend taking a careful look at differences in mobile content as you prepare for Google's new mobile index. This is especially important if you have an adaptive, m.dot or progressive web app. 

Site Migrations and Redirect Testing

  • If have a site migration coming up, we strongly recommend setting up SEORadar prior to the migration. This way you will have a detailed before and after view of the site!
  • It is critical that you set up the correct redirects and the redirects continue to work over time so that you don't lose the historical value of the old URL'
  • If you have any historic migrations or URL changes that have been done prior to setting up SEORadar, we recommend configuring those old URLs into our redirect tester.  We will then continually monitor those URLs so verify that the redirects stay in place.   

Extended Search Console Archive

  • Search console reports are limited to the top 1000 pages or keywords. VIA the API, we have access to as far more data, as much as 10,000+  pages.
  • While the Search Data is great inside of Search Console, Google only provides that data for 90 days. We archive it for as longs as 12 months with our enterprise version.

Weekly Keyword and Page Winners & Losers Report 

  • Each we will analyze your Search Console data and generate a report of keyword movement and page performance. This quick snapshot will arrive on Monday morning in your inbox and you can go into SEORAdar and examine the data in more detail.
  • See your wins and get early warning on rankings and indexing issues.
  • Drill into individual pages to analyze performance.