Why should I connect my Google Search Console account?

Connecting your Google search console account allows many incremental features:

• We will analyze keyword and page performance and generate a weekly winners and losers report that will be available every Monday morning.
• The data is available in the UI for deeper analysis.
• If you have a Gold level of service or higher, we will save the archive beyond Google’s 90 days.
• You can click to see the impact of your historical changes.
• We will analyze your submitted sitemaps and generate alerts if there is either a drop in URLs or a submitted or a drop in indexed URLs. (This feature is currently in progress).