book titles

What is a Title Tag?

A Title Tag is an HTML element that tells users and search engines the main idea of the page.  The <title> tag is located within the <head> section of the

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What is a Canonical Tag?

Rel=canonical, otherwise known as a “canonical tag” is an HTML element that tells search engines which URL is the preferred page. The rel=canonical tag has been supported by most search

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long tail

SEO: Long Tail Testing

Early on in SEO I learned traffic to individual keywords is bound to be disappointing.  I remember my first client, a company that makes folding bikes  named Breezer (yes and I just

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