Mobile search continues to demonstrate explosive growth and Matt Cutts from Google recently stated that mobile search might actually outnumber desktop searches in 2014. If not in 2014, then it certainly will in the near future. Not surprisingly, desktop ad spending is expected to decline $1.4 billion. With users and the money shifting to mobile, it is even more critical to get mobile right for search. To get it right, there are 2 major concerns:
- Creating a fantastic user experience from search
- Getting the technical implementation right so technical issues do not obstruct a website from realizing the success it deserves.
When it comes to mobile success, think like Google
As with all Search Engine Optimization initiatives (SEO), it is best to think about mobile SEO through Google’s eyes. What are they trying to achieve and how will they measure it? Make Google happy and the chances for long term SEO success rise! Continue reading