SEO Testing: Analyzing On-Page Changes
As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. SEORadar makes this part easy with our source code archive and change and alert history. We keep that permanent change record needed for your analysis. With our new ‘Change Analysis’ feature, things just got a lot better!
Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. This is the challenge, in a busy life of an SEO! Going back in time to analyze a change impact is particularly painful. Now, you with single action you can schedule a change analysis and SEORadar will send you an email when that analysis is ready to be viewed.
Here is how you do it!
Let’s say a page change was made which removed an H2 from your page which contained a focus keyword (we monitor titles, H1s and H2s and generate alerts if a focus keyword is removed). This would generate an Alert in SEORadar. With this feature, you will get the ‘analyze change’ button:
See how detailed diff monitoring can protect your site and make your life so much easier!
When you click the ‘Analyze Change’ button, you will set the parameters for the analysis.
Intelligent alerts based on change analysis
It's the archive that powers our unique capabilities. By comparing page versions we tell you things that the standard audits can't. For example, to know whether titles changed after a new release, you need to manually examine all your titles and compare them to a previous version. Think of all the things you need to verify when a site update is pushed out, we do that for you automatically. For instance:
Of course other changes might have happened to that page over the time period of the test. Fortunately, we have the full change history for you to analyze and factor into your impact analysis. We include in the report a full list of SEO impacting changes that happened in the analysis time frame. This will help you ascertain as whether other changes could be skewing the results.
This is a great mechanism for implementing an SEO testing methodology or updating old posts that are not driving much traffic. Simple make the changes. We provide a report of all pending analysis and tests so you can see what tests are outstanding and when the results will be available. You might want to know about H1 changes but can lower the prirority so they don't result in an email. However, for a noindex tag, you might want an email and a text message. Configure the system to meet your own priorities. You can even supresss specific alerts on particurlar URLs.
This feature is available to Enterprise service levels. Contact Us if you would like to test it out and discuss an upgrade.